Coca-Cola hosts first-ever official FIFA Fan Festival in Riyadh

Thousands of football fans in Saudi Arabia and the region will be able to watch every pass and winning goal of the Qatar 2022 World Cup during the Coca-Cola FIFA Fan Festival Riyadh at the Prince Faisal bin Fahad Olympic Complex.

As the official FIFA International Fan Festival, the Fan Zone can accommodate 3,500 fans to watch live broadcasts of FIFA World Cup Qatar 2022 matches on a substantial state-of-the-art screen with specially designed stadium-style seats.

In addition, there will be a host of F&B options and various entertainment-driven activities, including performances by local musicians.

This International FIFA Fan Festival in Riyadh results from a partnership between the Saudi Ministry of Sports, the Saudi Arabian Football Federation and the Coca-Cola Company.

“We’re incredibly excited to partner with Coca-Cola to bring the electric atmosphere of the FIFA World Cup directly to football fans in Riyadh,” said FIFA Chief Business Officer Romy Gai. “This high-energy event will combine the best of football, music and culture, creating memorable moments and unforgettable experiences for fans beyond Qatar.”

With the Saudi national team participating in its sixth FIFA World Cup tournament, excitement levels are high across the Kingdom as the days count down to the big kick-off.

Tolga Cebe, Vice President & General Manager Middle East, The Coca-Cola Company, said: “The Coca-Cola FIFA Fan Festival Riyadh is another great example of Coca-Cola’s commitment to delivering amazing experiences for football fans around the region.”

“It follows our recent communication campaign in Saudi Arabia, where thousands of fans were allowed to win tickets to the FIFA World Cup 2022. We thank the Saudi Ministry of Sports and the Saudi Arabian Football Federation for their partnership.

“As we continue to deliver magical moments, Coca-Cola will be bringing the original FIFA World Cup Trophy to Jeddah and Riyadh on November 11 and 12 as part of the FIFA World Cup Trophy Tour by Coca-Cola, allowing thousands of fans to get up close with football’s most coveted prize.”

“What’s more, the Coca-Cola FIFA Fan Festival Riyadh will host a fantastic collection of official World Cup footballs from some of the most memorable and exciting tournaments on the show as part of the unique Adidas History Ball Display. Coupled with great activations from FIFA Commercial Affiliates, including McDonald’s, Kia, Visa and Hisense, the International FIFA Fan Festival will deliver a great, engaging and fun-filled experience – the perfect way to enjoy all the football action in Saudi Arabia.”

The fan zone will be open from November 20 until December 18. During round one, doors open at 11 am and close at 1 am; in the round of 16, doors open at 4 pm and close at 1 am; the quarter-finals will see doors open at 4 pm and close at 1 am; in the semi-finals, doors open 8 pm and close at 1 am. During the final, doors open at 4 pm and close at 9 pm.

Yasser Almisehal, president of the Saudi Arabian Football Federation, said: “The world’s eyes will be fixed on the FIFA World Cup over the next few weeks, and Saudi Arabia will be no different.”

“We are a country bound by a passion for the beautiful game. I am sure our fans will be excited to hear they can enjoy an unparalleled experience thanks to the Coca-Cola FIFA Fan Festival Riyadh. As our Green Falcons take to the pitch on 22 November, they will do so knowing millions of fans will support them across all corners of the Kingdom.